From Cold Lead to Wellness Advocate - $7 CLEO Membership Gateway
Building Awareness & Trust
Touchpoint 1: Cold Email - "The Hidden Insulin-Aging Connection"
Touchpoint 2: Voicemail - Personal story about energy at 40+
Touchpoint 3: Social Post - Quick insulin facts
🎯 Gamification: Email Open = 5 Wellness PointsTouchpoint 4: Email - Free "Insulin Impact Assessment"
Touchpoint 5: Call - Check if they took assessment
Touchpoint 6: Email - Assessment results + insights
🏆 Gamification: Assessment = 25 Points + BadgeTouchpoint 7: Email - Client success story (diabetes reversal)
Touchpoint 8: Webinar Invite - "Insulin Mastery After 40"
Touchpoint 9: SMS - Webinar reminder
🎓 Gamification: Webinar Attendance = 50 PointsTouchpoint 10: Email - Limited Time $7 CLEO Offer
Call to Action: "Join 500+ members transforming their health"
💰 Upsell: Mention $47 Personalized PlanCreating Urgency & Quick Wins
✅ Instant access to CLEO app
✅ Welcome video from Dr. Hubbard
✅ First meal plan unlocked
🎮 Gamification: Profile Setup = 100 Points📞 Welcome call from health coach
📊 Quick health goals assessment
🎁 Bonus: "7-Day Insulin Reset" guide
💰 Upsell: $47 Custom Meal Plan👥 Added to private Facebook group
🏃♀️ First daily challenge issued
📱 App tutorial and goal setting
🌟 Gamification: First Check-in = BadgeBuilding Habits & Engagement
📚 Daily micro-lessons (2 min videos)
🍽️ Personalized meal suggestions
💪 Simple movement challenges
🔥 Gamification: 3-Day Streak = 200 Points👨⚕️ First group coaching call
📈 Progress tracking activated
🏆 Leaderboard introduction
💰 Upsell: $97 ANKH 1-on-1 Coaching🎯 Personal milestone celebration
🤝 Buddy system matching
📊 First progress report
💎 Gamification: 14-Day Member = Elite StatusDeepening Results & Community
📸 Before/after progress photos
🎉 Success story spotlight
🎯 Advanced challenges unlocked
🏅 Gamification: Share Win = 500 Points🌟 VIP webinar access earned
💊 Supplement recommendations
🧘♀️ Mind-body practices introduced
💰 Upsell: $197 BENNU Quarterly PlanCreating Lifetime Members
🏆 30-day transformation certificate
👨👩👧👦 Family member discounts offered
📱 Ambassador program invite
👑 Gamification: Ambassador = 1000 Points🎤 Guest speaker opportunities
💰 Referral rewards activated
🌟 Founding member benefits
💰 Upsell: $497 OSIRIS Annual VIPEntry Point
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Day 14
Day 30
Day 60
Join the KemetiCare family and discover how managing insulin can unlock your vitality after 40.